Our Group

Who We Are

IndoSterling Group is an Indonesian business group with an established track record in finance & capital markets, digital technology, consumer products, and business support services.

Since IndoSterling Group’s establishment, these four pillars of Finance & Capital Markets, Technology, Consumer Sector and Business Support Solutions have continuously reinforced one another to create a strong foundation and platform for further growth, both for the Group’s own products and services as well as its partners and clients.

Leveraging these capabilities, the Group is able to offer end-to-end growth and financing support, from startup to IPO or other exit as desired. Clients can access IndoSterling’s financing and advisory services, information technology support and expertise, and consumer sector know-how, all at one credible and knowledgeable source. We have successfully accelerated multiple clients’ businesses to grow and tap capital market funding, for example.

Besides establishing good businesses that add value to the economy and create jobs, these portfolios enable us to derive insights that we then apply for the benefit of clients.

IndoSterling Group: dedicated to opening up possibilities in Indonesia.

Our Vision

To identify and realize promising investment opportunities in Indonesia, and thereby create value for shareholders and stakeholders as well as support the development of the business ecosystem and economy in Indonesia.

Our Mission

  • To identify investment opportunities with significant upside value in Indonesia that can also contribute positively to economic development.
  • To realize value for all shareholders and stakeholders by doing business ethically and responsibly.
  • To help support the development of the Indonesian economy and business ecosystem.

Our Values

  • Integrity
  • Professionalism
  • Reliability
  • Innovation
  • Drive towards solutions

Our Management

William Henley

Founder & Chairman - IndoSterling Group


William Henley has more than 25 years of entrepreneurial and capital markets experience, and was previously nominated as a Director of the Indonesia Stock Exchange, where he gained intimate knowledge of Indonesia’s market regulations, opportunities and challenges. He earned a Bachelor of Business (Banking and Finance) degree from Monash University in 1995.

Sanny Nagaprakarsa

Chief Financial Officer - IndoSterling Capital


Sanny Nagaprakarsa has close to 20 years of finance and management experience including senior positions in various corporates and chartered accountancy practices. Previously she was Finance Director at PT Sitara Propertindo Tbk, an IDX listed commercial property developer. She has also served as Chief Accounting & Finance Officer at PT Nusapro Telemedia Persada and Internal Audit Supervisor at PT Sungai Budi Holding Company. She commenced her career at KAP Hans Tuanakotta & Mustofa (member of Deloitte Touche Tohmatsu). She holds a Bachelor of Economics majoring in Accounting from Tarumanegara University, Jakarta.

Hardisan Koman

Director of Corporate Finance - IndoSterling Capital


Hardisan Koman is a Director and General Manager of Business Development (Tax and Legal). He is also a Director at PT IndoSterling Trimitra Konsultama (2017-present), a Commissioner at PT Capital Financial Indonesia Tbk (2014- 2016), Tax Advisor PT Bank Capital Indonesia Tbk, an Independent Commissioner at PT Bank Capital Indonesia Tbk (2012-2014), Senior Manager KAP Bismar Muntalib & Yunus (2006-2016) and Accounting & Tax Manager at PT Sulindafin (Shinta Group) (2001-2006). He began his career as an Audit Supervisor at KAP Hans Tuanakotta & Mustofa (Member of Deloitte Touche Tohmatsu) in 1996. He earned a Bachelor Degree in Accountancy from the University of Kristen Krida Wacana, Jakarta in 1996, and attended Institut Bisnis dan Informatika Indonesia, Jakarta for Accounting in 2006.

Erik Budiman

Director of Investor Relations - IndoSterling Capital


Erik Budiman has more than 15 years of international experience with capital markets. He is concurrently the Director / Co-founder of PT IndoSterling Citra Corpora (iRadar) (2016-present). Previously, he was a Senior Manager and Group Head of Investor Relations at AKR Corporindo Tbk (2014-2016), a Senior Associate for M&A Advisory Services at Kennedy Needham Corporate Advisors in Melbourne (2009-2014), a Senior Associate for Institutional Sales & Trading at Saxo Capital Markets in Singapore (2006-2009) and an Associate at KPMG Singapore (2004-2006).

He earned a Bachelor of Commerce from the University of Melbourne in 2003, followed by a Master of Practicing Accounting from Monash University (2004). He also earned a Graduate Diploma in Applied Finance & Investments from Kaplan Higher Education/FINSIA (2004), as well as a Diploma of Financial Services (Financial Markets) from Kaplan Professional Australia (2008) and a Capital Markets Financial Advisory License IBF Singapore (2006).

Rizwan Rizal

Managing Director of Investment Banking, Merger & Acquisition - IndoSterling Capital


Rizwan Rizal has more than 18 years’ experience in financial industry and private equity representing notable institutions such as NWP Retail / Warburg Pincus, CIMB Group, Noble Capital, the Indonesian Bank Restructuring Agency and Citibank. He was previously Chief Investment Officer of PT NWP Retail, a Warburg Pincus-backed investment company (2017-2018). At PT CIMB Sekuritas , he held senior positions including Director - Head of Mergers and Acquisition (2015-2017), Director – Corporate Client Solutions (2009-2014), VP – Investment Banking (2007-2009), VP – Corporate Finance (2005-2007). He was an Associate Director at Noble Capital (2004-2005) and an Investment Officer at the Indonesian Bank Restructuring Agency (1999-2004).

He earned a Bachelor Degree in Mechanical Engineering from the University of Trisakti, Indonesia in 1996, followed by an MBA degree in Finance and Artificial Intelligence at Southern New Hampshire University, Graduate School of Business, New Hampshire, USA in 1999. He also attended an Executive Education Program / Leadership Development Program at National University of Singapore Business School, Singapore in 2014.

Njauw Djoeng San

President Director - IndoSterling Aset Manajemen


Njauw Djoeng San has a solid track record in finance and capital markets. He has an Investment Manager Representative license from the OJK and a Broker-Dealer Representative (Wakil Perantara Pedagang Efek) license from the Capital Markets Authority (Badan Pengawas Pasar Modal).

Previously he was a Director at PT Onix Capital Tbk (Holding) (2013-2018), a Director at PT Onix Capital Tbk (2011-2013), Head of Operation at PT Onix Capital Tbk (2011) and Head of Operation at PT Valbury Asia Securities (2003-2008). He began his career at PT CIMB GK Securities Indonesia (PT GK Goh Indonesia) in 2003.

He earned a Bachelor degree in Accounting Economics from Atma Jaya University in 2002. He also participated in an Investment Manager Representative Capital Markets professional course by TICMII in 2017.

Stevan Fitzgerald Purba

Director & Chief Investment Officer - IndoSterling Aset Manajemen


Fitzgerald Stevan Purba has over 15 years of experience in finance. He holds an Investment Manager Representative license from OJK (since 2016). Previously he was at PT Mega Asset Management as Head of Investment & Research (2016-2018), Deputy Head of Investment, Head of Equity Desk (2015-2016), Portfolio Manager (2012-2015) and Research (2011-2012). He has also served as Senior Investment Officer at PT Perusahaaan Pengelola Asset (Persero) (2009-2011). He began his career as a Senior Trade Manager at PT Bumi Inti Perdana in 2004.

He earned a Bachelor degree in International Economics followed by a Master degree in Finance from Universitas Indonesia in 2004 and 2018 respectively.

Ferina Tanzil

Director - IndoSterling Aset Manajemen


Ferina Tanzil is a licensed Asset Investment Manager Representative by OJK. Previously she was Head of Operation (2013-2018) and Head of Settlement (2010-2013) at PT Millenium Capital Management, and a Trader at PT Prospera Asset Management (2010-2013). She began her career as a Junior Auditor at Hans Tuanakotta Mustofa & Halim (2002-2013).

She earned a Bachelor degree in Accountancy from Atma Jaya Catholic University Jakarta in 2002. She also participated in the Global Investment Performance Standard (GIPS) seminar held by APRDI in 2016.

Drs. Abraham Bastari

President Commissioner - IndoSterling Aset Manajemen


Drs. Abraham Bastari was previously President Commissioner at KPEI (2016), Deputy Commissioner for IB Strategic Management and Deputy Commissioner for IIA Strategic Management at Otoritas Jasa Keuangan (2013-2016), President Director of PT Berdikari (Persero) (2003-2013). He also held many senior positions at Bapepam-LK, Ministry of Finance including Secretary of the Organization, Head of Internal Compliance Bureau, and Head of the Inspection and Examination Bureau. He began his career at the Ministry of Finance in 1995.

He earned a Bachelor degree in Industrial Psychology and Organization from Padjadjaran University Bandung in 1984, and an MBA from Cleveland State University, Cleveland USA in 1993.

Bowo Suhardjo

Independent Commissioner - IndoSterling Aset Manajemen


Bowo Witjaksono Suhardjo was a Director/Partner at PT Arthur Andersen Indonesia (2017-2018). He holds an Investment Manager Representative license from the OJK and is also a Chartered Financial Consultant from the Singapore College of Insurance (since 2003), a Certified Financial Planner from the International Financial Planning Standard Board (since 2004), and a Qualified Financial Educator according to the Financial Planning Standard Board of Indonesia (since 2014).

He was previously an Originator at PT POST Asset Management Indonesia (2015-2017), a Director at PT Narada Kapital Indonesia (2012-2013), a Partner at Asia Strategic Advisory (2010-2014), a Director at PT GAP Capital (2011-2012), President Director at PT Recapital Asset Management (2009-2011), Director at PT Dhanawibawa Arthacemerlang (2007-2018), and Director at PT Danareksa Investment Management (1998-2007).

He earned a Bachelor degree in Architectural Engineering from the Parahyangan Bandung Catholic University in 1988 and graduated from TAPLAI from the National Resilience Institute (LEMHANAS) of the Republic of Indonesia in 2018. He also took his CFA certification in 1990.

Deasy Sutedja

Director & Group Head of Corporate Communication


Deasy Sutedja has almost 20 years of experience in communications and branding for leading national and international companies. She was previously Creative Director at Magma 8ight Communication (2012-2016), Creative Director at Asia Media Prisma Group (2010-2012), and Associate Creative Director at DM Pratama Communication (2006-2010). She studied Communication Sciences at the University of Airlangga, Surabaya.

Billy Andrian

Director - IndoSterling Technomedia


Billy Andrian has a solid background in technology, sales and finance. He was previously CFO & Director of Sales at Kofera Technology (2015-2018), Sales Manager and Sales Group Head (2014-2015) at Alternative Media Group, Alliance & Marketing Manager at PT Go Online Destinations (PegiPegi.com) (2012-2014), Investment Officer at Alternative Media Group (2011-2012), Investment Officer at Project Eden (2011-2012), a venture capital company, General Manager at Billy Electronics (2011), and an Account Executive at HIS Communications, Inc. (2010).

He earned an Associate degree in Business Administration from Diablo Valley College, USA (2006-2007) and a Bachelor degree in Finance & Marketing from the Kelley School of Business, Indiana University (2007-2009).


Chief Technology Officer - IndoSterling Technomedia


Yoas is responsible for product architecture, implementation and operations at IndoSterling Technomedia. Previously he was a Senior Software Developer at Flight Focus Pte. Ltd. (2009-2010). He has also been involved in various IT projects such as a social business platform called Tapestrix, a social media monitoring company that focuses on keyword sentiment monitoring, an aircraft flight tracker called Flight Following and Flight Planning. He earned a degree in Informatics Engineering from STT Telkom Bandung.

Andrian Syahputra

Director of Creative & Design - IndoSterling Technomedia


Andrew Andrian Syahputra, has 20 years of experience in branding and design with clients such as PGN, Doku, Hutama Karya Realtindo, BNI, Indosat and Bank Mega. He was previously Lead Designer at Nuage Branding (2010), Design Lecturer at First Media Design School Singapore (2009), Senior Designer at Equus Brand Consultant Senior (2007-2008), Creative Project Manager at Bedrock Brand Consultant (2007), and Senior Creative Consultant at Indoexchange.com (2000-2003).

Dody Rochadi

Director - IndoSterling Forma Publika


Dody Rochadi has built up a significant body of experience in corporate communications including in the areas of financial communications, crisis and issues management as well as public affairs/government relations. He has provided consultancy services to C-suite levels of large local and multinational companies for over 16 years. Some of his clients include: Bank Indonesia, AIG, AIA, Indofood, PT Sarana Multi Infrastruktur, Qualcomm and Danone. His last role was the Head of Corporate Affairs at Standard Chartered Bank Indonesia, where he spearheaded the Bank’s participation in the first ever Indonesia Africa Forum 2018 and World Bank-IMF Annual Meetings 2018.

He also has extensive experience in providing communication training to individuals and companies on media, crisis communications, public speaking and presentation skills. He holds a Master Degree in Communications from the University of Indonesia.

Our History

Corporate Governance

IndoSterling Group has always believed that corporate governance is essential for healthy and sustainable business growth. The Group moreover recognizes that good corporate governance adds value for investors and stakeholders, eliciting confidence and trust in our products and services.

We therefore ensure that all Group companies are in compliance with all relevant laws and regulations. All employees are expected to behave in an ethical and responsible manner, in alignment with the Group’s objectives of delivering long term value to its stakeholders and customers.